Privacy Policy

Who we are

Plum Pro Appliance & Plumbing serves Fairfax, VA and Northern Virginia. Contact help@plumproapplianceplumbing.com or (202) 557-9978.

What we collect

When you request service, we collect your name, phone, optional email, street address, city, ZIP, service, preferred day and time, and message. Where your advertising choices allow, we also collect call clicks, ad-click identifiers such as gclid and fbclid, UTM campaign parameters, first and last sources, landing page, referring page, pages visited, and device/browser information. We record your cookie choice, the time, region and notice version. We use a hashed IP counter to limit abusive submissions; visitors sharing an IP may share that limit.

Why we use it

We use details to respond to service requests, schedule and perform work, keep service records, and measure and improve advertising. A call click records a button click, not a completed call. A successful request is measured as a lead, not a confirmed appointment or paid job.

Tools and sharing

Our tools include Google Ads for measurement, conversion tracking and advertising optimization, including remarketing; Google Analytics for website measurement; Google Calendar for scheduling; our website host and Lovable Cloud database; and our email provider. Google Analytics follows your cookie choices. Meta and TikTok are not loaded; we will update this notice if added later. We do not sell personal information. We share details only with service providers for these purposes and as required by law. Contact details are not sent as advertising customer matching data.

Cookies and your choices

Our first-party pp_attr cookie and localStorage fallback retain permitted first and last advertising sources for 90 days. Cookie choices are remembered for 365 days. The notice lets you accept with OK or reject with Decline. In regions requiring consent, advertising and analytics are blocked until acceptance; when the region cannot be established we use the same cautious default. Elsewhere, including the US, measurement may run unless you decline or an applicable browser opt-out is present. Decline stops new measurement and removes stored attribution; it does not delete earlier service records or previously sent events. We retain earlier acceptance evidence when you withdraw.

Use Cookie settings below or in the footer to change your choice, or your browser settings to control cookies. Opening settings does not change your existing choice. You can also visit Google Ads Settings.

Retention

We keep information as long as needed for service records and business purposes. Advertising source storage expires after 90 days; your choice expires after 365 days. Contact us about deleting service records.

Virginia residents’ rights

You may request access, correction or deletion of your personal information by emailing help@plumproapplianceplumbing.com. We may need to verify your identity before responding. These requests do not prevent us from retaining information required by law.

Children

This website is not directed to children under 13. If you believe a child provided personal information, contact us.

Changes and contact

We may update this policy and its effective date when practices change. Questions or requests: help@plumproapplianceplumbing.com or (202) 557-9978.